IPC unveils rebranding for publishing groups

IPC Magazines unveiled new identities for each of its five publishing companies this week as part of its ongoing restructure.

IPC Magazines unveiled new identities for each of its five

publishing companies this week as part of its ongoing restructure.



The changes - first revealed on CampaignLive on Monday - also include

the launch of two new ad sales departments. They are designed to foster

a more aggressive and targeted growth strategy for the group just over a

year after its management buyout.



IPC first indicated its intention to turn its five publishing divisions

into subsidiary companies - with separate revenue, ABC and launch

targets - at the start of the year (Campaign, 15 January). The immediate

effect of the restructure was to make 10 per cent of IPC’s 2,000 staff

redundant.



Some of the divisions have now radically changed their identities,

including the TV Weeklies Group, which has rebranded itself tx, and

Women’s Weeklies, which will now be known as IPC Connect.



Two other publishing groups, SouthBank and Music and Sport, have left

their division names unchanged but adopted logos to reflect their

magazines.



Country and Leisure, however, will now be know as IPC Country & Leisure

Media to reflect its increased involvement with new media and

exhibitions.



In addition, Georgina Crace, IPC’s ad sales director, has created IPC

Solutions and IPC Central Sales to expand the group’s sales

functions.



Solutions, which will provide tailored advertising for clients, has been

created following the success of the IPC SouthBank Solutions pilot and

will be led by Keith Parkman, who was sales director of the Innovator

unit.



Central will be led by Karl Marsden, a former SouthBank Group sales

manager.



Mike Matthew, IPC’s chief executive, explained: ’It’s not just a

strategy for flotation, but for the next ten years. We have demonstrated

a degree of innovation over the years, but our intention is to rack that

up further.’



Matthew denied that there were plans to sell off any of IPC’s companies,

but added: ’One should never say never.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).