IPC unveils rebranding for publishing groups

IPC Magazines unveiled new identities for each of its five publishing companies this week as part of its ongoing restructure.

IPC Magazines unveiled new identities for each of its five

publishing companies this week as part of its ongoing restructure.

The changes - first revealed on CampaignLive on Monday - also include

the launch of two new ad sales departments. They are designed to foster

a more aggressive and targeted growth strategy for the group just over a

year after its management buyout.

IPC first indicated its intention to turn its five publishing divisions

into subsidiary companies - with separate revenue, ABC and launch

targets - at the start of the year (Campaign, 15 January). The immediate

effect of the restructure was to make 10 per cent of IPC’s 2,000 staff


Some of the divisions have now radically changed their identities,

including the TV Weeklies Group, which has rebranded itself tx, and

Women’s Weeklies, which will now be known as IPC Connect.

Two other publishing groups, SouthBank and Music and Sport, have left

their division names unchanged but adopted logos to reflect their


Country and Leisure, however, will now be know as IPC Country & Leisure

Media to reflect its increased involvement with new media and


In addition, Georgina Crace, IPC’s ad sales director, has created IPC

Solutions and IPC Central Sales to expand the group’s sales


Solutions, which will provide tailored advertising for clients, has been

created following the success of the IPC SouthBank Solutions pilot and

will be led by Keith Parkman, who was sales director of the Innovator


Central will be led by Karl Marsden, a former SouthBank Group sales


Mike Matthew, IPC’s chief executive, explained: ’It’s not just a

strategy for flotation, but for the next ten years. We have demonstrated

a degree of innovation over the years, but our intention is to rack that

up further.’

Matthew denied that there were plans to sell off any of IPC’s companies,

but added: ’One should never say never.’


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