IPG scoops $750m Pfizer media brief

Pfizer is set to switch its estimated $750 million global media buying business to the Interpublic Group media agencies Initiative and Universal McCann.

The move is likely to follow the completion next month of Johnson & Johnson's acquisition of Pfizer, which owns brands that include Listerine and Nicorette.

J&J executives are already believed to have instigated talks about moving the Pfizer business, which is held by Carat or MindShare in the majority of markets, into the IPG agencies.

The £21 million UK business is expected to move into Initiative, the incumbent on J&J. The account is currently held by MindShare.

Recent reports had suggested that J&J was to launch a wider pitch process in the second quarter of next year, with a view to consolidating its business following the acquisition of Pfizer.

However, it is now unclear how the Pfizer/IPG news will affect the plans.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).