IPG and Starcom are the 'fittest in media'

IPG's William Brereton and Starcom's Kristin Bayliss are fit. So fit that they have won Men's Fitness magazine's "fittest in media" competition.

Feel the burn: media agency staff take up the fitness challenge
Feel the burn: media agency staff take up the fitness challenge

Things got pretty sweaty as Dennis Publishing visited 14 agencies to challenge their staff to a gruelling challenge involving:

500m of rowing

75 press-ups

50 sit-ups

25 burpees

A 2km bike sprint

The pair came out on top, with IPG’s Brereton completing the challenge with a time of 8 min10 sec, while Starcom’s Bayliss finished in 8 min 43 sec.

They were crowned the fittest man and woman in media. We hope they then had a long rest and a drink to balance out all that exercise...

Got a diary story? Email: Louise.Ridley@Haymarket.com

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More