iPhone snatches coolest brand title from Aston Martin

LONDON - Aston Martin's three-year run as coolest brand in the annual CoolBrands survey has come to an end after it was replaced by Apple's iPhone.

The success of the iPhone this year, which sold 5 million units between March and June, has led to it rising from second to become the most stylish brand.

The shortlist for the survey is compiled by 2,500 voters. The final twenty are voted on by a panel, which includes DJ Edith Bowman and Adam & Eve founding partner James Murphy.

Brands that made significant inroads in the list include BlackBerry, up 16 places to number seven and Vivienne Westwood, which rose 23 places to break into the top 20 at number 18. The BBC’s iPlayer was the only new entry to break into the top 20.

Category winners include Channel 4 and Vogue, which took the title for top radio and TV station, and magazine respectively. Google's YouTube was the number one online brand.

Stephen Cheliotis, chief executive of the Centre for Brand Analysis, which administers the survey, said: "The iPhone is something everyone has been talking about. There has been so such a buzz around it and people who haven't got one, want one.

"But what we've also seen this year is that people want something aspirational but that's not going to break the bank."

Top 20 Coolest Brands:

  1. iPhone
  2. Aston Martin
  3. Apple
  4. iPod
  5. Nintendo
  6. YouTube
  7. BlackBerry
  8. Google
  9. Bang & Olufsen
  10. PlayStation 3
  11. Xbox
  12. Tate Modern
  13. Dom Perignon
  14. Virgin Atlantic
  15. Ferrari
  16. Sony
  17. Mini
  18. Vivienne Westwood
  19. Rolex
  20. BBC iPlayer

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