Iris and Cheil big winners at MAA Best Awards

Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.

Cheil: 'we are David Bailey' for Samsung most awarded work at MAA Best Awards
Cheil: 'we are David Bailey' for Samsung most awarded work at MAA Best Awards

In addition to beating its rivals Lida, Arc, Iris, Haygarth and Propellernet to Agency of the Year. Iris picked up six Best Awards for brands including Adidas, Mini and Shell.

Cheil’s "we are David Bailey" for Samsung was the most awarded work of the night with three awards (Best Integrated Campaign, Best Digitally Led Campaign and Best Advertising Led Campaign), as well as the Best of the Best.

"I wish my son had cancer" by AIS London for the Harrison’s fund also picked up four awards, including Best Creative Advertising, Best Creative Direct Marketing, Best Writing and Best Photography.

The comedian and actress Kerry Godliman presented the awards, which are now in their 24th year, in front of more than 400 agency executives at The Brewery in the City of London.

Elvis and Arc each won three "Best" gongs each, with the former also winning a merit in the Grand Prix category for its "have a fling with a creme egg" campaign for Mondelez.

Scott Knox, the managing director of the MAA, said: "This year there was a big difference between good work and outstanding quality and creativity – showing that despite a tough 2013, there are agencies and brands still truly reaching for excellence."

Category

Campaign

Client

Agency

Best typography

The Rowntree Wall, YHA

YHA

The Hub

Best photography

I wish my son had cancer

Harrison's Fund

AIS London

Best innovation

The World's First Really Live Pig Feed

Compassion In World Farming

Elvis Communications

Best writing

I wish my son had cancer

Harrison's Fund

AIS London

Best art direction

Gillette - The Best A Mo Can Get

Gillette (Procter & Gamble)

Haygarth Group Ltd

Best creative advertising

I wish my son had cancer

Harrison's Fund

AIS London

Best creative digital

The World's First Really Live Pig Feed

Compassion In World Farming

Elvis Communications

Best creative sales promotion

J2O - SPIN 2 WIN

Britvic

Iris Worldwide

Best creative pos or in-store theatre

A Sushi Story

Marine Stewardship Council

Saatchi & Saatchi X

Best creative ambient media

Taking the classroom to the streets

The Tutor Crowd

Arc

Best creative direct marketing

I wish my son had cancer

Harrison's Fund

AIS London

Best integrated campaign

We are David Bailey

Samsung Electronics UK

Cheil UK

Best digitally led campaign

We are David Bailey

Samsung Electronics UK

Cheil UK

Best social media led campaign

Have A Fling With A Creme Egg

Mondelez

Elvis Communications

Best digital innovation within a campaign

MINI - Chase the Paceman

MINI UK

Iris Worldwide

Best direct marketing led campaign

Fresh Routes, Fresh Powder

Monarch Airlines

WDMP

Best sales promotion led campaign

McCain Smiles FREE Ladybird Books

McCain Foods

Blue Chip Marketing

Best advertising led campaign

We are David Bailey

Samsung Electronics UK

Cheil UK

Best sponsorship led campaign

McDonald's KickStart

McDonald's UK

Arc

Best experiential marketing led campaign

Gillette - The Best A Mo Can Get

Gillette (Procter & Gamble)

Haygarth Group

Best PR led campaign

Oh Mr Darcy - Launch of UKTV Drama

UKTV

Taylor Herring

Best shopper marketing led campaign

The Ferrari Model LEGO® Collection from Shell

Shell

Iris Worldwide

Best small budget campaign

Taking the classroom to the streets

The Tutor Crowd

Arc

Best international campaign

The Ferrari Model LEGO® Collection from Shell

Shell

Iris Worldwide

Best strategic thinking for a campaign

O2 Star Trader

Telefonica UK Ltd

Blue Chip Marketing (UK) Ltd

Best and most effective long term campaign

Chicago Town Takeaway - Voted Tastier!

Dr. Oetker (UK) Ltd.

Life Agency

Best consumer campaign

Live More YHA

YHA

The Hub

Best development of agency talent

The Propellernet Academy

 

Propellernet

Best youth initiative

The Academy of Extraordinary

 

Iris Worldwide

Best of the Best

We are David Bailey

Samsung Electronics UK

Cheil UK

Best breakthrough agency of the year

 

 

Aesop

Best agency of the year

 

 

Iris Worldwide

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