Iris opens B2B offering Work.Life

Iris has launched a global offering for business-to-business clients called Work.Life.

Work.Life: Mabbott, left, and Perry
Work.Life: Mabbott, left, and Perry

The team will be led by Iris partners Richard Perry and Richard Mabbot (above) in London and will stretch across agency offices in San Francisco, Chicago, New York, Munich, Singapore and Sydney.

Perry and Mabbot joined Iris in April with the acquisition of their London and San Francisco-based agency Founded.

Work.Life will offer business brand strategy, demand generation, marketing automation, content marketing and CRM, PR, influencer marketing, sponsorship and data analytics. 

Iris is already working with a wide range of business clients, including SAP, Shell and Philips. 

Perry said: "We’re launching Work.Life as an open invitation to bright and ambitious business marketers who aspire for their brands to become much more than just a credible choice in their categories, but who want greater clarity and creativity of thought, a better blend of capability and more agility of action to help them realize the commercial benefits of building a ‘Participation Brand’."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).