Iris opens B2B offering Work.Life

Iris has launched a global offering for business-to-business clients called Work.Life.

Work.Life: Mabbott, left, and Perry
Work.Life: Mabbott, left, and Perry

The team will be led by Iris partners Richard Perry and Richard Mabbot (above) in London and will stretch across agency offices in San Francisco, Chicago, New York, Munich, Singapore and Sydney.

Perry and Mabbot joined Iris in April with the acquisition of their London and San Francisco-based agency Founded.

Work.Life will offer business brand strategy, demand generation, marketing automation, content marketing and CRM, PR, influencer marketing, sponsorship and data analytics. 

Iris is already working with a wide range of business clients, including SAP, Shell and Philips. 

Perry said: "We’re launching Work.Life as an open invitation to bright and ambitious business marketers who aspire for their brands to become much more than just a credible choice in their categories, but who want greater clarity and creativity of thought, a better blend of capability and more agility of action to help them realize the commercial benefits of building a ‘Participation Brand’."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published