Irish food firm withdraws suggestive commercial

- Irish foods company, Erin, has been forced to pull a suggestive advertising campaign for its Sauce in Seconds range.

- Irish foods company, Erin, has been forced to pull a suggestive advertising campaign for its Sauce in Seconds range.

The $1 million campaign, which is running on RTE1 and Network 2 in Ireland, received a stream of complaints for its ad, which shows a woman wondering aloud about a man called Brian, for whom she is cooking dinner.

While holding a large cucumber, she asks the question: "Is it true what they say about Brian?"

The ad was created by Dublin-based Young's, which has since re-edited the commercial and dropped the lingering hand on cucumber shot.

According to a spokesman for Erin: "We had no plans to shock anyone, just to produce an ad which is a little different."





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).