Irn Bru to take on Coke in US

– Irn Bru, the Scottish software drink, is set to cross the Atlantic and take on Coca Cola in its home market.

– Irn Bru, the Scottish software drink, is set to cross the Atlantic and take on Coca Cola in its home market.

AG Barr, the makers of the drink famed as a hangover cure and known as Scotland's 'other national drink', has confirmed that trials have begun in New York. If successful the company will open a US franchise operation.

Irn Bru is Scotland's leading software drinks brand and it is one of the few markets in the world where Coke does not lead.



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