Irn-Bru courts controversy with 'MILF' ad

Social video expert Goviral evaluates the latest viral campaign from Irn-Bru.

Irn-Bru: ads themed around awkward situations
Irn-Bru: ads themed around awkward situations
 

The ad is quite funny and a lot of teens will relate to it, but it could cause offence

6 / 10

Irn-Bru - Mum

This latest addition to the series features a nightmare of every teen-boy: embarrassing hot mum in her new push-up bra, and his hormonal friends who can’t take their eyes off her.

The ad is quite funny and a lot of teens will definitely relate to it, however some sensitive viewers may find it offensive, which in turn reflects badly on the product.

And with the drink’s previous ad from the same series facing accusations of being anti-English, one could say the brand is walking a thin line.

It seems, however, that owner AG Barr doesn’t mind the controversy and is confident that the loyalty of its fans will win out and that it knows what will appeal to its target audience.

At the end of the day, it’s very clear that it's consumer opinion - and not staying on the right side of the advertising watchdogs - that matters to the brand. They obviously believe it's a risk worth taking.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More