Irn Bru delivers emotional tribute to Scottish Commonwealth Games fans

The Commonwealth Games may be over, but that most quintessentially Scottish of brands, Irn Bru, has delivered an emotional tribute to the resolve and passion of Glasgow sports fans over the past two weeks.

The 60-second ad features a montage of clips showing the public enjoying the highs and the lows of the Games.

A croaky voiceover comments that, despite disappointment being "meat and two veg" for Scottish sports fans, when the they succeed the roar is so great that "Martians need earplugs".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More