ISBA: 'Ad industry has nothing to apologise for' says Coors chief

The advertising industry has nothing to apologise for in regards to the growing debate over under-aged drinking and sexualisation of childhood, according to Molson Coors chief executive Mark Hunter.

Mark Hunter: president of ISBA
Mark Hunter: president of ISBA

Speaking at the ISBA Annual Conference 2011 today (17 March), Hunter, who is also president of ISBA, used his opening address to defend the industry which has come under attack from Government and lobbyists.

He argued that its recent advertising code review focused specifically on the protection of children and said: "Unfortunately, this has been inflamed by confusion between products and advertising, as with the padded bikini marketed at teens."

Citing the padded bikini controversy, he said this was not the fault of the advertising, "but the sheer existence and retailing of a lamentably inappropriate product".

Hunter also used his speech to encourage the industry to partner with the Government on an open and pragmatic basis. Discussing the Big Society initiative, he said the industry wanted to engage more.

"But this needs to be on the basis of partnerships, and not just about writing cheques," he warned.

The Coors chief said he was delighted about the progress made with regard to the online extension of the CAP Code, which came into force on 1 March, saying that until then, it had been the Achilles Heel of self-regulation.

He also congratulated ITV on its resurgence over the past year, noting: "It has delivered content that consumers want to watch, and advertisers welcome this for delivering those eyeballs they are seeking."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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