ISBA appoints marketing veteran Phil Smith as director general

ISBA has announced that Phil Smith, whose career spans top roles at Kraft and Camelot, will replace Mike Hughes as director general.

ISBA appoints marketing veteran Phil Smith as director general

Smith was formerly marketing director at Kraft before taking on a number of technology start-up roles.

He became commercial and operations director at Camelot until 2007. He then took another prominent role in 2012 as commercial director for the Thames Diamond Jubilee Foundation.

Smith will take up his new role on 9 January, with Hughes aiding the transition. Hughes announced his departure in August, after ten years as deputy general.

Smith said: "With the marketing communications ecosystems changing at an increasing pace, advertisers need a strong and effective ISBA more than ever to continue to champion their cause, and be the trusted source of expert, objective advice and guidance – from the advertiser’s viewpoint."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More