Isobar picks up Chambord social and digital brief

Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch.

Chambord: #BecauseNoReason campaign
Chambord: #BecauseNoReason campaign

There was no incumbent on the account. The pitch process was handled by Creativebrief.

The shop has been tasked with managing social and digital strategy work in the UK, building on the 'Because No Reason' campaign by Wieden & Kennedy that launched in July last year.

This year the campaign will push women to say "Why not" instead of "Why? Because no reason".

Kevin Ferry, the group creative director at Isobar, said: "We are delighted to be working alongside like-minded souls at Chambord.

"With our belief in ideas without limits combined with this exciting partnership, we're expecting some amazing work for the future and can’t wait to get started."

Hilary Brown, the senior brand manager at Chambord, said: "We are excited by Isobar’s enthusiasm coupled with their innovative and insight driven spirit and we are delighted to be working with them on our social and digital strategy and plans for 2015 during this very exciting time for Chambord."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More