Isobar picks Penny Herriman as UK chief executive

Penny Herriman, the former chief executive of WCRS, is joining Isobar UK as its chief executive.

Penny Herriman: joining Isobar UK
Penny Herriman: joining Isobar UK

Herriman will be responsible for overseeing Glue Isobar, Isobar Mobile and Isobar Social, and is charged with building on the company’s model of integrated business with digital at its heart.

She will report to Aegis Media’s UK chief executive, Rob Horler.

Her arrival will allow Mark Cridge, the founder of Glue Isobar, to concentrate more fully on his role as Isobar’s global managing director.

While at WCRS, Herriman oversaw its merger with the sister digital agency Altogether, creating WCRS&Co.

She said: "With agencies struggling to integrate genuine creative thinking and digital innovation, where better to crack it than Isobar with its pedigree of creativity and digital excellence."

Cridge added: "Securing the services of Penny is hugely welcome. She’s great at driving senior client relationships and has a real passion for creative work."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).