Isobar promotes Lin to CEO of Asia-Pacific

SHANGHAI - Jean Lin, the global chief strategy officer at Isobar, is stepping up as the CEO of Asia-Pacific, effective immediately.

Isobar promotes Lin to CEO of Asia-Pacific

Lin founded digital agency Wwwins Consulting Taiwan in 1999, which was consolidated under Aegis Media’s Isobar in Greater China and rebranded as Wwwins Isobar in May this year.

Based in Shanghai, Lin was promoted as the global chief strategy officer for Isobar in March last year.

"Jean is taking on this regional leadership role in addition to her global duties because we believe much of our future as a pioneering global agency will be defined by success in the Asia-Pacific region," said Mark Cranmer, global CEO of Isobar.

Reported in January, SK-II put the agency in charge of its digital duties for the skincare brand across the region, led out of its APAC operations. Isobar is also the AOR for Sprite globally.

Campaign featured Lin in its ‘Women in the Industry’ feature published in December 2009.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).