Isobel lands brief for Bordeaux Wine

LONDON - The Bordeaux Wine Council, the trade association that represents the region's wine growers, has appointed Isobel to handle its integrated ad­vertising account.

Bordeaux Wine: hired Isobel
Bordeaux Wine: hired Isobel

Isobel won the business after a pitch against undisclosed agencies, and will now be responsible for creating a series of print, poster and outdoor campaigns that promote the range of Bordeaux wines available in the UK.

The first £1 million campaign will roll out in June and will focus on how the wines can complement any meal.

Bordeaux Wine called a pitch for its advertising business in December last year and appointed Haystack to oversee the process.

The body had previously created most of its campaigns in-house but now wants to have a stronger relationship with ad agencies as it looks to fend off emerging competition from the New World.

Previous advertising activity from Bordeaux Wine had mainly consisted of partnership marketing campaigns. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).