Isobel scoops £5m Jackpotjoy ad task

The Gamesys Group has hired Isobel to handle its £5 million advertising account for Jackpotjoy, the online gaming and bingo site.

Jackpotjoy: Isobel has won its advertising business
Jackpotjoy: Isobel has won its advertising business

Isobel beat M&C Saatchi, DraftFCB and Creature in a pitch handled by the intermediary Oystercatchers.

The agency will create a campaign for the brand, which will include TV and online, to launch in April.

Beta previously handled the business, having been appointed in July 2009, and launched a campaign starring Barbara Windsor.

Maxus will continue to handle media planning and buying for the brand.

Michael Saunders, the managing director of Jackpotjoy, said: "We have been tremendously impressed with Isobel's creativity and its shared ambition for the brand."

Paul Houlding, the chief executive of Isobel, said: "Jackpotjoy is a great brand and we've got some cracking creative campaigns up our sleeve. We look forward to a successful long-term relationship."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).