Isobel wins Kelly's of Cornwall ad account

Kelly's of Cornwall, the ice cream brand owned by R&R Ice Cream, has taken on Isobel to handle its ad account after a competitive pitch process.

Kelly's of Cornwall: set to launch a £2 million TV and digital campaign
Kelly's of Cornwall: set to launch a £2 million TV and digital campaign

There is no incumbent on the business and there was no intermediary involved in the pitch process.

Isobel will create a £2 million TV and digital campaign, which will launch later this year.

In 2009 Kelly's of Cornwall launched a 30-second ad, created by Devilfish, which used imagery of the ice cream's origins.

Vicki Wonders, the brand manager at R&R Ice Cream, said: "We’ve been working on some fantastic new Kelly’s innovations and flavours and Isobel’s strategy and ideas to launch these are tremendously exciting."