Isobel wins price comparison pitch

Mutuelle Du Mans Assurances, the owner of the Swinton insurance brand, has chosen Isobel to handle advertising for the launch of a price comparison site with a reported £20 million budget.

Swinton: appointed Isobel
Swinton: appointed Isobel

The independent agency beat off competition from Beattie McGuinness Bungay in a pitch process through the AAR. Beta had also been involved in the review, but pulled out in April.

The site, which is expected to launch next year, will compete against the rival sites including,, and It is understood that MMA intends to match the marketing investment of the leading UK sites with a budget that will exceed £20 million. was the top spender in the sector in 2010 with a £27.8 million media spend. ranked second with a spend of £20.5 million, according to Nielsen Media Research.

Isobel declined to comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published