The Independent Television Commission has recruited Stephen Locke
as director of advertising and sponsorship, to succeed Frank Willis who
died earlier this year.
Locke, currently the global director of strategic research at Andersen
Consulting, is to take charge of the ITC’s advertising and sponsorship
team at the end of June.
Locke will oversee the day-to-day regulatory duties of the 15-strong
team, monitoring TV ads and enforcing the commission’s codes.
Before joining Andersen Consulting in 1997, Locke spent 15 years at the
Consumers’ Association, rising to the position of director of research
Locke said his experience at the Consumers Association had given him an
insight into consumer affairs and consumer protection, while at Andersen
he had gained an understanding of issues facing business, including
competition and change.
Locke said: ’I’ve got a real fascination for how the interests of
businesses and consumers interrelate. The two do have common agendas and
the best way to explore those is through regulation.’
Peter Rogers, the chief executive of the ITC, said that Locke’s
experience of the consumer and business sectors ’will be extremely
valuable in addressing the complex issues of advertising
Frank Willis, Locke’s predecessor at the ITC, retired last November due
to ill health after nine years with the commission. He died in March.