ITC picks Andersen Consulting’s Locke to be new director

The Independent Television Commission has recruited Stephen Locke as director of advertising and sponsorship, to succeed Frank Willis who died earlier this year.

The Independent Television Commission has recruited Stephen Locke

as director of advertising and sponsorship, to succeed Frank Willis who

died earlier this year.



Locke, currently the global director of strategic research at Andersen

Consulting, is to take charge of the ITC’s advertising and sponsorship

team at the end of June.



Locke will oversee the day-to-day regulatory duties of the 15-strong

team, monitoring TV ads and enforcing the commission’s codes.



Before joining Andersen Consulting in 1997, Locke spent 15 years at the

Consumers’ Association, rising to the position of director of research

and policy.



Locke said his experience at the Consumers Association had given him an

insight into consumer affairs and consumer protection, while at Andersen

he had gained an understanding of issues facing business, including

competition and change.



Locke said: ’I’ve got a real fascination for how the interests of

businesses and consumers interrelate. The two do have common agendas and

the best way to explore those is through regulation.’



Peter Rogers, the chief executive of the ITC, said that Locke’s

experience of the consumer and business sectors ’will be extremely

valuable in addressing the complex issues of advertising

regulation’.



Frank Willis, Locke’s predecessor at the ITC, retired last November due

to ill health after nine years with the commission. He died in March.



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