ITC rejects complaints about Boddingtons’ sexy cow

Boddingtons Bitter has come under TV viewers’ fire with its latest ad, attracting 76 complaints to the Independent Television Commission that the commercial is too sexually explicit and promotes bestiality and homosexuality.

Boddingtons Bitter has come under TV viewers’ fire with its latest

ad, attracting 76 complaints to the Independent Television Commission

that the commercial is too sexually explicit and promotes bestiality and

homosexuality.



Viewers objected to the sexual innuendo in the ad, which was created by

Bartle Bogle Hegarty and features an animated cow who is blindfolded and

enticed into bed by a scantily clad woman.



Although the cow is supposed to be a bull, the ad shows him with udders

and five viewers felt that this was misleading. There were also

complaints that the ad was shown before 9pm.



Because the ad carried an alcohol restriction, it could not be shown

around children’s programming and the ITC felt that a surreal cartoon

would not be taken seriously by most viewers. The complaints were not

upheld.



Both Comet and Burger King were censured by the ITC for misleading

viewers.



The Saatchi & Saatchi work for Comet in Scotland claimed that ’Comet

guarantee that this is the lowest price in town’ but its rival, Dixons,

proved that it was selling some products more cheaply than Comet.



The ITC decided that Comet could not guarantee that its prices would be

the lowest at all times and demanded that the ads be withdrawn.



Ammirati Puris Lintas’s work for Burger King, promoting free Pink

Panther toys with pounds 1.99 meals ’at participating restaurants’,

attracted complaints when some viewers discovered that the meals

actually cost at least pounds 2.35 because of local pricing strategies.

The ITC ordered the ad to be taken off air.



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