Sega, NatWest and the National Lottery all came under fire for
running misleading advertising in January, according to the latest
report from the Independent Television Commission.
Complaints were upheld against Sega and its agency, WCRS, for
advertising that claimed the new Dreamcast console could link with other
consoles via the internet - a facility that is not yet available in the
NatWest and its agency, TBWA GGT Simons Palmer, have also agreed to make
amendments to their ’dog’ commercial following a ruling by the ITC that
the ad contains misleading information about NatWest’s Air Miles credit
card. Complaints centred around claims that ’Only NatWest credit cards
give you Air Miles every time you spend’. But, in practice, Air Miles
could only be claimed for each pounds 20 spent and expenditure could not
be carried over from one month to another, customers were not in fact
given Air Miles every time they spent.
The report also revealed that complaints had been upheld against another
WCRS client, the National Lottery, for its ’winning wallets’
This guaranteed prizes, including ’holiday vouchers’, for people buying
a lottery ticket and an Instants ticket together. However, the vouchers
offered discounts for holidays booked through specified travel agencies,
so the ads were considered misleading.