ITC slams Sega, the Lottery and NatWest for misleading ads

Sega, NatWest and the National Lottery all came under fire for running misleading advertising in January, according to the latest report from the Independent Television Commission.

Sega, NatWest and the National Lottery all came under fire for

running misleading advertising in January, according to the latest

report from the Independent Television Commission.



Complaints were upheld against Sega and its agency, WCRS, for

advertising that claimed the new Dreamcast console could link with other

consoles via the internet - a facility that is not yet available in the

UK.



NatWest and its agency, TBWA GGT Simons Palmer, have also agreed to make

amendments to their ’dog’ commercial following a ruling by the ITC that

the ad contains misleading information about NatWest’s Air Miles credit

card. Complaints centred around claims that ’Only NatWest credit cards

give you Air Miles every time you spend’. But, in practice, Air Miles

could only be claimed for each pounds 20 spent and expenditure could not

be carried over from one month to another, customers were not in fact

given Air Miles every time they spent.



The report also revealed that complaints had been upheld against another

WCRS client, the National Lottery, for its ’winning wallets’

promotion.



This guaranteed prizes, including ’holiday vouchers’, for people buying

a lottery ticket and an Instants ticket together. However, the vouchers

offered discounts for holidays booked through specified travel agencies,

so the ads were considered misleading.



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