ITN New Media is hunting for sales managers to steer it through an
expansion of the website.
Among a raft of new appointments, the company has recruited former
Trinity Mirror sales executive Sam Holding as channel sales manager.
The net outfit plans to hire two more channel sales managers in the next
12 months, and at least another three after that.
The moves are linked to the growth of the ITN website, the company’s
plans to increase its number of business partners and its investment in
content delivery systems.
Business development manager David Ding, who has also just joined the
company, said: ’The aim is to research different channels so that ITN
content is available on as many different platforms as possible, drawing
on interactive TV, broadband and mobile phones. ITN is at a key stage in
its development, so it’s good to be joining at a time when there is huge
scope for growth.’
Ding, who was previously business development manager at Centaur’s
Marketing Week, arrives alongside two other new-business development
managers: Michael Geduld, who was group business development manager at
Redwood Publishing, and Keith Shields, who joins from Bloomberg TV where
he was head of European sales.
The company has also hired additional marketing, technical and editorial
ITN New Media commercial director Owen Pringle explained that content
provision was a key part of the business strategy. ’There’s a huge
demand for ITN content and I foresee a range of licensing agreements and
He added that the company was ’at the frontline’ when it came to finding
new platforms for delivering content.
’We were the first news organisation in the world to deliver content on
mobile phones, and one of the first to see the opportunities presented
by ASDL, a technology that will enable users to access a richer range of
content. We’ve recruited across the board so the team is diverse and
experienced enough to support future innovation.’
As well as the ITN website, ITN New Media manages and produces websites
for radio stations News Direct and LBC, multi-language TV channel
Euronews, and mobile phone network Orange.