ITN New Media seeks ad staff as part of expansion strategy

ITN New Media is hunting for sales managers to steer it through an expansion of the website.

ITN New Media is hunting for sales managers to steer it through an

expansion of the website.



Among a raft of new appointments, the company has recruited former

Trinity Mirror sales executive Sam Holding as channel sales manager.



The net outfit plans to hire two more channel sales managers in the next

12 months, and at least another three after that.



The moves are linked to the growth of the ITN website, the company’s

plans to increase its number of business partners and its investment in

content delivery systems.



Business development manager David Ding, who has also just joined the

company, said: ’The aim is to research different channels so that ITN

content is available on as many different platforms as possible, drawing

on interactive TV, broadband and mobile phones. ITN is at a key stage in

its development, so it’s good to be joining at a time when there is huge

scope for growth.’



Ding, who was previously business development manager at Centaur’s

Marketing Week, arrives alongside two other new-business development

managers: Michael Geduld, who was group business development manager at

Redwood Publishing, and Keith Shields, who joins from Bloomberg TV where

he was head of European sales.



The company has also hired additional marketing, technical and editorial

staff.



ITN New Media commercial director Owen Pringle explained that content

provision was a key part of the business strategy. ’There’s a huge

demand for ITN content and I foresee a range of licensing agreements and

strategic alliances.’



He added that the company was ’at the frontline’ when it came to finding

new platforms for delivering content.



’We were the first news organisation in the world to deliver content on

mobile phones, and one of the first to see the opportunities presented

by ASDL, a technology that will enable users to access a richer range of

content. We’ve recruited across the board so the team is diverse and

experienced enough to support future innovation.’



As well as the ITN website, ITN New Media manages and produces websites

for radio stations News Direct and LBC, multi-language TV channel

Euronews, and mobile phone network Orange.