iTouch in search for UK agency to handle branding campaign

iTouch, Independent News and Media’s supplier of news and information to mobile phones, has begun a search for a UK ad agency to create its first global branding campaign.

iTouch, Independent News and Media’s supplier of news and

information to mobile phones, has begun a search for a UK ad agency to

create its first global branding campaign.



The company, which is a preferred supplier to a number of mobile

cellular operators, is holding meetings with a number of London-based

creative and media agencies this week.



The brief will be to help iTouch become the leading provider of access

to the internet and other services to mobile phone users.



iTouch operates in six countries, including South Africa, Australia, the

UK and Ireland. It plans to take its brand to the US and the Far East

later this year.



The campaign will run in its existing markets.



Independent News and Media has appointed Merrill Lynch to advise on a

proposed flotation of iTouch. The pounds 300 million float is expected

to take place later this year and the proceeds will be invested in the

development of iTouch.