'It's an extremely simple tool, and also extremely pointy'

"It's... wait a second, what's hiding behind this pencil? Oh an iPad air! I almost didn't see you there. And what's this, hiding behind the iPad? Ah, the even thinner Galaxy Tab Pro 10.1!"

Samsung: introduces the Galaxy Tab Pro 10.1
Samsung: introduces the Galaxy Tab Pro 10.1

So continues the battle between Apple and Samsung, with the latter claiming its new tablet is better than an iPad in numerous ways – "And would you look at that, the Galaxy Tab even does multitasking. Two things on screen at once, versus up to one thing on screen."

Brand: Samsung

Agency: 72andSunny

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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