'It's just a bottle of Oasis' says aloof voiceover in no-frills TV ad

Oasis, the Coca-Cola owned juice brand, has launched the next phase of its 'O refreshing stuff' campaign with a TV ad that continues its aloof theme.

Launching today, 'O celeb' will be broadcast on E4 and music channels Box, Kerrang!, Magic, Heat, Smash, Kiss, 4Music. It will also be on Channel 4, ITV 2, Film4, and More4 over the next six weeks.

It follows the launch of the brand's summer campaign earlier this year, which featured a series of "refreshingly" honest outdoor ads which said, for example, "You're thirsty. We've got sales targets."

The 20-second ad shows a still image of a bottle of summer fruit Oasis. A voiceover says, "Oh this? It's just a bottle of Oasis. Would you be more likely to buy it if we showed you your favourite celeb drinking it? No? Good."

The TV ad was produced by The Corner: the creative director was Tom Ewart and the copywriter was Robert Amstell. It was directed by Robert Wallace from New Zealand-based animation studio Parallel Teeth, which created the illustrations.     

The creative has already appeared as out-of-home six-sheet posters and animated digital ads, with short videos and social content. 


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published