It's 'like receiving an award from god': Adam & Eve/DDB, PHD and Channel 4 on their Annual success

Campaign spoke to this year's winners including Adam & Eve/DDB, Channel 4, PHD and TMW to find out what winning awards in the Annual means to them.

Campaign named Adam & Eve/DDB advertising agency of the year for the third year in a row. Mat Goff, the Omnicom shop's recently promoted co-chief executive, described it as a fantastic year that included "winning new business... and lots of effectiveness awards", as well as opening a new office in New York.

Dan Brooke, the chief marketing and ccommunications officer at Channel 4, described winning Campaign of the Year as "like receiving an award from God", because Campaign is regarded as the industry bible.

The worldwide chief executive of PHD, which claimed Network of the Year, Mike Cooper said: "We're beyond over the moon. We're over Mars."

Read about this year's crop of top talent in The Annual 2016.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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