ITV ad revenue drops 9% in Q1

ITV's ad revenue dropped 9% over the first three months of the year, compared with the same period in 2016.

ITV: outgoing chief executive Adam Crozier
ITV: outgoing chief executive Adam Crozier

The broadcaster’s Q1 trading update released this morning showed its ad revenue was £393m in 2017, down from £433m in the first quarter in 2016.

Total revenue was also down 3% from £755m last year to £731 in 2017.

ITV, which broadcasts shows including Coronation Street, The X Factor and Britain’s Got Talent, expects ad revenue to be down between 8% and 9% over the first half of the year.

It added that April was up 5% and forecasts May to be down 8% and June down 15% to 20% "against the tough comparator" of last summer's Euro 2016 football coverage. 

Adam Crozier, ITV’s outgoing chief executive, said: "ITV’s overall performance and the shape of the UK advertising market are very much as we anticipated and our guidance for the full year remains unchanged."

He added: "Online, pay and interactive continued to grow strongly driven by increased demand for online advertising, up 22%.

"ITV Studios total revenues grew 7%, including currency benefit, with a solid pipeline of new and returning programmes coming through.

"Viewing remains strong both on-screen and online. ITV main channel share of viewing is up 4%, ITV Family share of viewing is up 2% and online viewing is up 32%."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).