ITV boosts marketing team with new role for Rob Farmer

LONDON - ITV is strengthening its marketing team with the appointment of Rob Farmer as its director of viewer marketing.

Rob Farmer...ITV director of viewer marketing
Rob Farmer...ITV director of viewer marketing

Farmer, a former partner at CHI & Partners and a director at Bartle Bogle Hegarty, joins ITV from Freeview, where he was the director of marketing communications.

Reporting to David Pemsel, ITV's group marketing director, Farmer will be responsible for marketing all programming on ITV1 and the digital channels ITV2, ITV3 and ITV4.

Farmer joins ITV following its decision to support the ITV1 channel with a new positioning, "the brighter side", supported by a major TV campaign through BBH.

Pemsel said: "Rob’s expertise in marketing communication, from both agency and client side, will enable the team to build on the excellent progress already achieved in communicating our programming and channel propositions to viewers."

Farmer said: "I am delighted to be joining ITV’s marketing team at an exciting and significant time in the development of its marketing and branding strategy and I am looking forward to bringing my passion and experience of consumer communication to ITV."

ITV is set for a period of upheaval following last week’s announcement that its executive chairman, Michael Grade, is to step down by the end of the year to be replaced by a new chief executive.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).