ITV buoyant after surge in profits

ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year.

The Only Way Is Essex: proved popular with online users over the first half of the year
The Only Way Is Essex: proved popular with online users over the first half of the year

According to the broadcaster’s half-yearly results, its net advertising revenue – or spot revenue – increased by 2 per cent in the first quarter and 13 per cent in Q2. The third quarter is forecast to be up by 4 to 5 per cent.

Net ad revenue increased by 19 per cent in April, 7 per cent in May and 14 per cent in June. ITV estimates growth of 1 per cent in July, 9 per cent in August and between 2 and 5 per cent in September.

ITV generated total revenue of £1.23 billion in the first six months of 2014, up 7 per cent year on year, and pre-tax profit of £250 million, an increase of 40 per cent.

Adam Crozier, the chief executive, said ITV expects to "significantly outperform the market over the full year".

The main ITV channel’s share of viewing decreased by 3 per cent in the first half of 2014 and its family of channels were down 5 per cent after what the broadcaster called a "disappointing performance" by ITV2 and ITV3.

Long-form video requests increased by 20 per cent, however, as both The Only Way Is Essex and Britain’s Got Talent proved popular during the period.

When asked whether Liberty Global, which recently bought Sky’s 6.4 per cent stake in ITV, planned a take­over, Crozier said: "Clearly, the very short answer is that Liberty Global’s intentions is a matter for them.

"We are very clear that our strategy is delivering excellent results and our future plans should continue to deliver growth for ITV and value for our shareholders."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published