ITV bypasses ISBA to address clients’ inflation concerns

ITV launched a major offensive this week to inform advertisers of the facts behind TV inflation after coming under fire from the Incorporated Society of British Advertisers for its airtime prices (Campaign, 3 April).

ITV launched a major offensive this week to inform advertisers of

the facts behind TV inflation after coming under fire from the

Incorporated Society of British Advertisers for its airtime prices

(Campaign, 3 April).



ITV has written to more than 100 UK TV advertisers in a

damage-limitation exercise after ISBA sent out letters to its members

criticising ITV for its airtime inflation.



ITV’s chief executive, Richard Eyre, said: ’The message that media

inflation is damaging the capabilities of British companies and that ITV

is the main culprit is damagingly untrue. We are trying to correct

misleading statements.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).