ITV drops separate digital sales plans as Platt takes over

ITV has rejected establishing a new sales force for its digital terrestrial channel, ITV2. It will instead set up a sales committee incorporating representatives from each of the three ITV sales houses.

ITV has rejected establishing a new sales force for its digital

terrestrial channel, ITV2. It will instead set up a sales committee

incorporating representatives from each of the three ITV sales

houses.



The committee will initially be chaired by Carlton Sales’ managing

director, Steve Platt, and incorporate Jon Brown, an account director

from TSMS, Tom Paton, an account director at Carlton, and Paul

Masterson, a marketing controller at Laser.



The three sales houses will divide media buying agencies between them,

with each house selling ITV2 airtime to different agencies - but deals

must be approved by the committee.



According to Platt, the idea behind the committee is to simplify the

ITV2 sales structure in the channel’s early days.



ITV2 will launch in early December with a programme line-up comprising

about 30 per cent original commissions plus new interactive and

widescreen features.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).