ITV ‘injustice’ by BBH

ITV has launched a series of print and digital ads to promote the crime drama Injustice.

The campaign will break with a teaser phase first, consisting of unbranded print and digital to create intrigue and conversation around the campaign, before the big reveal. The ads aim to challenge viewers to stop and think. The work was created by Simon Pearse and Emmanuel Saint M’Leux. The illustrator was Norma Bar.