ITV may switch from PSB to commercial

ITV's future as a public service broadcaster will depend on changes to regulatory conditions such as the CRR trading mechanism, according to Michael Grade, the executive chairman of the broadcaster.

Speaking at a Royal Television Society event on Wednesday, Grade proposed an alternative option to ITV retaining its PSB status that would see it operate as a purely commercial brand with less to regulate it. This would involve it moving its output to the digital terrestrial platform Freeview, allowing it to operate free of PSB content.

He said that while ITV's preferred option, in its recent submission to Ofcom's PSB review, is to remain as a PSB, the alternative could provide it with a more unified brand and greater UK coverage.

On CRR, Grade said: "The outcome of that review will materially affect our decisions for the future."

The Office of Fair Trading is currently investigating the CRR conditions, which were imposed as part of the Carlton and Granada merger to form ITV plc in early 2004.

Grade called on Ofcom to announce a new settlement for British broadcasting "urgently" so that it can be implemented by the end of 2012. He said that this must involve less regulation for ITV: "It's time for ITV to be left alone to operate as a business. The residual legislative and regulatory burden that ITV currently carries has resulted in depressed margins compared with commercial broadcasters in the rest of Europe."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Five steps to smashing that interview

AGENCY

Future favours the brave