The ITV merger may produce savings of £100m, Allen claims

The ITV plc chief executive designate, Charles Allen, believes the merger of Carlton and Granada could produce cost savings of £100 million, nearly double the figure originally envisaged.

Announcing Granada's last interim results before the two companies merge in February, Allen said £43 million had already been saved since the merger was approved, and that a further £57 million of savings had been identified.

He claimed there was a one-off cost of £73 million to achieve the additional savings, raising fears that there could be more redundancies than expected.

The creation of a single ITV sales house is expected to lead to hundreds of job losses.

Elsewhere, Allen announced that ad revenue was down 1 per cent in the year to September and that the improvement in ITV's audience performance meant that it was the cheapest to advertise on ITV in five years. Granada's profit before tax was up 14 per cent to £179 million.

Carlton also announced its interim results today. Profit before tax was up 47 per cent to £79 million while turnover dropped 1 per cent.

Allen said: "We are making rapid progress towards completing our merger with Carlton. Our investment strategy in ITV's schedule is working, cost savings are ahead of plan and we are generating strong cash flows. We are now focusing on driving ITV forward, growing the TV advertising market and building the leading package of commercial free-to-air channels in the digital world."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).