ITV profits rocket 1044% to £286m

ITV, the public service broadcaster, made a pre-tax profit of £286m in 2010, up a massive 1044% on its profit of just £25m in 2009, according to its preliminary results, out today.

ITV chief executive Adam Crozier
ITV chief executive Adam Crozier

Total revenue for the year was £2,064m in 2010, up 9.8% when compared with 2009. Revenue from broadcasting and online was £1,771m, up 14.8% on the previous year.

ITV said broadcasting and online revenue and profits increased significantly reflecting the cyclical recovery in the TV advertising market and tight controls of costs resulting in strong conversion into profits.

In 2010 the ITV family, including its digital channels, outperformed the TV ad market by 1%, up 16% from 2009 levels. ITV said the rate of growth, at 15%, outstripped the 6% rise in commercial impacts due inflation in pricing.

While users increased to 10.2 million, up from 8.7 million in 2009, revenue increased to £28m, up 8.3% year on year but still accounting for just 3.5% of total revenue and 1.6% of the total revenue from the broadcasting and online division.

ITV Studios, the production arm which chief executive Adam Crozier has earmarked to be a source of growth, took revenue of £293m in 2010, down 12.5% from the £335m generated during 2009.

ITV attributed the decline in ITV Studios revenue to falling international production revenue which it said underlines the need already identified for creative renewal.

Operating profit was £364 in 2010, up 85% when compared to the £196m generated in 2009.

Adjusted profit before tax was £327 in 2010, an increase of 194.6% or almost three times the adjusted profit £111m generated by ITV in 2009.

Adjusted profit before tax excludes the effect of exceptional items, impairment of acquired intangible assets, amortisation of intangible assets acquired through business combinations, financing cost adjustments and prior period and other tax adjustments from the statutory number.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published