ITV records best online performance on back of Britain's Got Talent

LONDON - ITV.com had a record month in May with total video views rising 528 per cent to more than 55 million.

ITV... record month in May on ITV.com
ITV... record month in May on ITV.com

The year-on-year increase was boosted by more than six million views on Sunday, the day after ITV broadcast the final of Britain’s Got Talent.

ITV said that the viewing amounted to more than 180,000 hours of content and that ad inventory around Britain’s Got Talent videos was sold out.

The online content supported ITV1’s broadcast coverage of Britain’s Got Talent, which attracted a peak audience of 19.2 million on Saturday night.

Dominic Cameron, the managing director of ITV.com, said: "We’re pleased to have succeeded in bringing hundreds of thousands of social media users to ‘the home of Britain’s Got Talent’ on ITV.com via social networking sites such as YouTube and Facebook."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).