ITV relaunches its online offer for advertisers

LONDON - ITV is revamping its online offer for agencies and advertisers to place greater emphasis on its range of content.

ITV... new site
ITV... new site

The broadcaster’s business-to-business website includes a marketing tool for media buyers that helps to select programmes for individual client campaigns and research that highlights the opportunities across all ITV platforms.

The digital agency Dare has worked with ITV on relaunching the site, based on focus group work from Work Research.

Julia Porter, the director of commercial marketing at ITV, said: "Through the redesign we wanted to create a dynamic and comprehensive one-stop shop for our clients and agencies which provided them with all the materials they might need when planning and buying media campaigns for television and beyond."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).