ITV signs deal with Sony to be World Cup sponsor

ITV is believed to have landed Sony as a multimillion-pound sponsor for this summer's World Cup and is in final talks to secure alcohol and finance brands.

ITV: three key sponsors
ITV: three key sponsors

The broadcaster’s three key sponsors of the football tournament in Brazil next month will generate £6 million, which sources said was healthy but not a record haul.

Beyond its top sponsors, ITV expects ad revenue to lift 12-13 per cent in the second quarter as brands attempt to associate themselves with one of the most widely viewed sporting events in the world.

ITV is charging up to £250,000 for a 30-second spot during England’s World Cup qualifiers and will raise this further if the team progresses to the final 16.

Channel 4 and Sky are both forecasting ad revenues to increase by around 10 per cent in the second quarter.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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