ITV supports product placement consultation

LONDON - ITV has said it welcomes today's announcement that the Department of Culture, Media and Sport is to begin public consultation on the introduction of product placement for the UK media industry.

ITV supports product placement consultation

Michael Grade, executive chairman of ITV said: ‘UK viewers are already used to product placement in the imported content they watch on UK screens. Allowing product placement in UK broadcasting would place UK producers and broadcasters on a level playing field with their international counterparts, as well as bringing new revenue directly into original UK production - which can only be good news for UK viewers and advertisers.'

The decision from the Government follows an earlier U-turn in September when it announced support for product placement in UK TV programmes.

The eight-week public consultation on the subject will close on 8 January 2010.

Current rules ban product placement on UK TV. The European Union's incoming Audiovisual Media Services Directive, however, will say that member states are allowed to grant exceptions for certain types of programme.

 

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More