ITV in talks with Sky over return to pay-TV

LONDON - ITV has opened talks with Sky about moving its digital channels to a subscription-only model.

ITV2... talks with Sky
ITV2... talks with Sky

The move could result in ITV’s three digital channels, ITV2, ITV3 and ITV4, moving off Freeview and on to a pay-TV footing on the Sky platform.

ITV could replace some of the advertising revenue lost in the downturn with a slice of revenue from packages sold to Sky customers.

Since the demise of ITV Digital, in 2002, the broadcaster, like Channel 4, has turned its back on pay-TV, and has instead focused on building its advertising revenue via the launch of channels on Freeview.

Industry sources have also speculated that a way forward for Channel 4, which is also facing a funding crisis, is to return to a pay-TV model by moving channels such as E4 and Film4 off Freeview.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).