ITV1 'we are football united' by ITV Creative

ITV's in-house creative team have come up with a new spot dedicated to the channel's love of football.

Directed by Grant Hawksworth, the new work alerts viewers to the footballing events aired on ITV1, including the UEFA Champions League the 2010 World Cup.

The ad will run until 7 October and will then be shown at various key football moments throughout the year.