ITV2 unveils new idents

LONDON - ITV2 has today revealed a new look, featuring new idents and logos to coincide with the launch of its autumn programming schedule.

The channel's main ident has a circus theme and features Holly Willoughby, Fearne Cotton, Abi Clancy, Coleen McLoughlin and Jordan and Peter Andre, with teen star Gabriella Cilmi singing a version of Fly Me to the Moon.

The channel will retain its green colour, with the main lime logo being tilted and given a 3-D appearance, while all ads for ITV2 programmes will have the name, screen time and sponsor of the show in a lime green box at the end.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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