ITV's Kelly Williams: TV is adapting 'better than anything else' to digital disruption

Kelly Williams, the managing director, commercial for ITV, told Campaign that TV is adapting better than other forms of media to the new digital environment.

Speaking at the Media360 conference in Brighton today, Williams addressed how the Internet has changed ITV’s business model. 

"Spot revenue will still be the lion share of our income," he predicted. 

Watch the full interview with Williams above. 

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