- iXL, the US based new media agency, has formed an alliance with US commercials production company @radical.media, to provide services to clients that work with both television and the internet.
The two companies have begun to work together on a number of projects, including an interactive solution for Sotheby's that involves video and internet components.
Jon Kamen, head of @radical.media, said: "By aligning ourselves with iXL's New York office, we will provide our clients with a new level of marketing integration. As the internet and television move closer towards convergence, we will be able to offer clients seamless and integrated solutions."
iXL's New York office and @radical.media will collaborate on interactive accounts and share production staff.