iXL in alliance with @radical.media

- iXL, the US based new media agency, has formed an alliance with US commercials production company @radical.media, to provide services to clients that work with both television and the internet.

- iXL, the US based new media agency, has formed an alliance with US commercials production company @radical.media, to provide services to clients that work with both television and the internet.

The two companies have begun to work together on a number of projects, including an interactive solution for Sotheby's that involves video and internet components.

Jon Kamen, head of @radical.media, said: "By aligning ourselves with iXL's New York office, we will provide our clients with a new level of marketing integration. As the internet and television move closer towards convergence, we will be able to offer clients seamless and integrated solutions."

iXL's New York office and @radical.media will collaborate on interactive accounts and share production staff.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).