"Start a party" is the upbeat message behind J&B Scotch Whisky's latest TV campaign from Dutch ad agency KesselsKramer.
The 60-second spot features a giant mirror ball in a number of different unconventional settings as part of its attempt to inspire people to start their own party anytime, anywhere. There are also 20- and 40-second versions of the ad.
In the ad, a group of friends are shown taking their mirror balls on a journey to some dramatically different destinations such as a fishing boat and car park roof. The excitement and tension builds until the moment when the friends "start a party".
The global TV campaign is supported by press ads, outdoor posters, online advertising and PR events.