J2O designs a 'human fruit machine' using beer mats

Beer mats held up in a trio and viewed through a smartphone create 'a human fruit machine' that allows people five chances to win a £5,000 jackpot with each purchase of J2O.

The augmented reality campaign is rolling out in pubs nationwide and the jackpot fund has been dubbed the ‘J20 Kitty’ in reference to the brand’s Cats and Dogs TV ad campaign.

Company: Britvic

Brand: J2O

Client: Jonathan Gatward, GB marketing director at Britvic Soft Drinks

Agency: Iris

Creatives: Annie Fox & Jim Pyett

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).