JAA bags offline media for spread better IG

IG, the provider of spread betting and foreign exchange services, has appointed John Ayling & Associates to manage its estimated £5 million UK offline media.

IG: appoints John Ayling & Associates to its UK offline media account
IG: appoints John Ayling & Associates to its UK offline media account

JAA pitched against two undisclosed agencies to win the account.

IG has been handling its media planning and buying in-house since January, after working with Mediacom until the end of 2012.

JAA’s first project will be to help launch a large, multi-channel campaign this months, to emphasise IG’s position as a leading foreign exchange trading provider.

The company was rated as the UK’s largest retail foreign exchange (FX) provider according to the Investment Trends UK Leveraged Trading Report November 2012.

The campaign will run in outdoor media and national and specialist financial press. All online elements of the activity will continue to be run in-house.

Ali Hine, marketing director at IG, said: "This represents a very positive step forward in our approach to media planning and buying in the UK. JAA really listened to our business challenges and responded with a first-class pitch."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published