Jack Daniel's owner kicks off global media review

Brown-Forman, the spirits giant, is reviewing its $100 million (£60.1 million) global media account.

Jack Daniel's: owner kicks off global media review
Jack Daniel's: owner kicks off global media review

The business is currently handled by UM, which picked up the centralised brief following a pitch process in 2003. The agency will participate in the review process, which is being handled by the intermediary External View Consulting Group.

The review is expected to be completed by the end of the year.

Brown-Forman’s brands include Jack Daniel’s, Southern Comfort and Finlandia.

Last month Brown-Forman kicked off a pitch to find an agency to handle its below-the-line and experiential advertising in the UK.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More