Jack Daniel's owner kicks off global media review

Brown-Forman, the spirits giant, is reviewing its $100 million (£60.1 million) global media account.

Jack Daniel's: owner kicks off global media review
Jack Daniel's: owner kicks off global media review

The business is currently handled by UM, which picked up the centralised brief following a pitch process in 2003. The agency will participate in the review process, which is being handled by the intermediary External View Consulting Group.

The review is expected to be completed by the end of the year.

Brown-Forman’s brands include Jack Daniel’s, Southern Comfort and Finlandia.

Last month Brown-Forman kicked off a pitch to find an agency to handle its below-the-line and experiential advertising in the UK.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published